Xbox One | 360 | XBLA  PS4 | PS3 | PSN  Wii U | VC    3DS  PS Vita  iOS    PC    Retro    


  » news
  » reviews
  » previews
  » cheat codes
  » release dates
  » screenshots
  » videos

  » specials
  » interviews

  » facebook
  » twitter
  » contests

  » games list
  » franchises
  » companies
  » genres
  » staff
 

Which E3 2016 Game Was Your Favorite?

The Legend of Zelda: Breath of the Wild
Battlefield 1
God of War
Ghost Recon: Wildlands
Dishonored 2


News
 Written by Ashley Coomer  on October 08, 2007

News: SCEA announces plans for product placement in Home.



SCEA has announced plans for its online advertising campaign having recently hired Darlene Kinder (former VP of publishing at Adscape Media) as the Director of Network Advertising.

The in-game advertising sector will be in charge of advertising for all PlayStation platforms, though it has been focused on the upcoming PlayStation Home. The company has said ?SCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens.?

Could this be the dawn of a very dark in-game advertising age? It certainly looks like it ? let's just hope it's a subtlety and not something that screams out at you when you're hanging out with some friends and showing the girls your Home. After all, it's not like Sony is Mr. Popular with consumers right now.



User Comments

Inside Review - Another Brilliant Effort From Playdead That Will Leave You In Sinister Awe


Xbox Ultimate Game Sale Begins on July 5 With More Than 250 Deals


Halo Legendary Crate Now Available to Order From Loot Crate


Adventures of Mana Now Available on PlayStation Vita


Banner Saga 2 Now Available for Free on Xbox One


Super Mutant Alien Assault Heading to Consoles and PC on July 12


The Incredible Adventures of Van Helsing II Now Available on Xbox One


Harmonix Reveals Rock Band 4 July DLC Artists


State of Decay: Year One Survival Edition PC Retail Edition Coming in August


Final Fantasy VII Monopoly Revealed by Online Retailer Merchoid






Home    •    About Us    •    Contact Us    •    Advertise    •    Jobs    •    Privacy Policy    •    Site Map
Copyright ©1999-2012 Matt Swider. All rights reserved. Site Programming copyright © 2004 Bill Nelepovitz - NeositeCMS