News: SCEA announces plans for product placement in Home.
SCEA has announced plans for its online advertising campaign having recently hired Darlene Kinder (former VP of publishing at Adscape Media) as the Director of Network Advertising.
The in-game advertising sector will be in charge of advertising for all PlayStation platforms, though it has been focused on the upcoming PlayStation Home. The company has said УSCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens.Ф
Could this be the dawn of a very dark in-game advertising age? It certainly looks like it Ц let's just hope it's a subtlety and not something that screams out at you when you're hanging out with some friends and showing the girls your Home. After all, it's not like Sony is Mr. Popular with consumers right now.
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