Xbox One | 360 | XBLA  PS4 | PS3 | PSN  Wii U | VC    3DS  PS Vita  iOS    PC    Retro    


  » news
  » reviews
  » previews
  » cheat codes
  » release dates
  » screenshots
  » videos

  » specials
  » interviews

  » facebook
  » twitter
  » contests

  » games list
  » franchises
  » companies
  » genres
  » staff
 

Which October Game Are You Looking Forward To The Most?

Super Smash Bros. 3DS
Alien: Isolation
Sunset Overdrive
WWE 2K15
Borderlands: The Pre-Sequel


News
 Written by Ashley Coomer  on October 08, 2007

News: SCEA announces plans for product placement in Home.



SCEA has announced plans for its online advertising campaign having recently hired Darlene Kinder (former VP of publishing at Adscape Media) as the Director of Network Advertising.

The in-game advertising sector will be in charge of advertising for all PlayStation platforms, though it has been focused on the upcoming PlayStation Home. The company has said ?SCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens.?

Could this be the dawn of a very dark in-game advertising age? It certainly looks like it ? let's just hope it's a subtlety and not something that screams out at you when you're hanging out with some friends and showing the girls your Home. After all, it's not like Sony is Mr. Popular with consumers right now.



User Comments

The Witcher 3 Wild Hunt Opening Cinematic Released by CD Projekt Red


Lost Sea is Headed to Xbox One, PS4 and PC in 2015


Super Smash Bros Wii U Details Revealed In Nintendo Direct Special


Xbox One Preview Members Can Now Make Own Background Images


Rainbow Skies Teaser Trailer Released by EastAsiaSoft


Silence The Whispered World 2 Is Coming To Xbox One in 2015


Alien Isolation First DLC Pack ‘Corporate Lockdown’ Revealed


Dragon Age Inquisition The Inquisitor & Followers Video Released


F1 2014 is now Available in Stores and Online According to Codemasters


WWE 2K15 TV Spot Released by 2K Sports






Home    •    About Us    •    Contact Us    •    Advertise    •    Jobs    •    Privacy Policy    •    Site Map
Copyright ©1999-2012 Matt Swider. All rights reserved. Site Programming copyright © 2004 Bill Nelepovitz - NeositeCMS