EA to bring Hasbro board games/toys to consoles @ Gaming Target

Written by John Scalzo on August 10, 2007

News: And PCs and handhelds and mobile phones and...

EA and Hasbro have announced they've struck a deal that will see EA developing video games based on Hasbro's lineup of board games and toys through the year 2013. The deal states EA is allowed to create these game for every platform available today including "mobile, online, handheld, PC and consoles."

Hasbro's lineup of properties that EA may tap into for video games includes such loved board games and toys as Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop. The first games to come out of this deal with be released sometime in 2008.

"The gaming market has never been more primed for a revolution in how families enjoy games," said Kathy Vrabeck, President, EA Casual Entertainment Label. "Hasbro is the ideal partner to help propel this change. Their games define fun. These are games that we all love and remember from our childhoods. The combination of EA's market leadership in the interactive space and Hasbro's timeless franchises is a perfect partnership for today's market. Together EA and Hasbro can create the next generation of fun for a new wave of kids and families."

The deal also goes the other way with Hasbro gaining the rights to create board games and toys based on some of EA's franchises. Can you say Sims Monopoly?

We'll have more on any EA/Hasbro collobarations soon and if it means Monopoly or Scrabble are one step closer to coming to the Xbox Live Arcade/PlayStation Network then I for one am THRILLED at this news.