EA Sports Announces New Multi-Year Partnerships for FIFA 23 and FC Titles

Written by Brandon Hofer on August 26, 2022

News: Some new in-game integrations and partnerships will give soccer fans unprecedented access to whomever they support on the pitch.

Electronic Arts have announced a series of new multi-year partnerships and in-game integrations, coming in EA Sports FIFA 23 and heading into EA Sports FC, where fans can play with over 19,000 players, 700 teams, 100 stadiums, and 30 leagues across the global sport. EA Sports has cemented its commitment to fans by delivering the most realistic experience of the World’s Game, with even more of the world’s most distinguished leagues, clubs, athletes, and stadiums.

Recently, EA Sports announced a groundbreaking agreement with LaLiga, including title naming rights for all LaLiga competitions, a complete rebrand of LaLiga in partnership with EA Sports, and all new in-game integrations, broadcast highlights, and joint commitments to support grassroots initiatives. With the additions of Serie BKT and renewals with Major League Soccer, Liga Profesional de Fútbol de Argentina, and Saudi Pro League, EA Sports continues to represent fans globally, allowing them to play with the leagues, clubs, and players they are most passionate about.

New club partnerships include Celtic F.C., Rangers F.C., and Mamelodi Sundowns F.C., in addition to an extended partnership with Tottenham Hotspur F.C. and a multi-year agreement with storied Italian club Juventus that integrates the club's stadium, along with official club crests, kits, and players, whilst also unveiling footballers Claudio Marchisio as a FIFA Ultimate Team Hero and Dušan Vlahović as an ambassador for EA Sports FIFA 23.

Additionally, players will be able to experience all-new gameday atmospheres by playing in some of the world’s most iconic stadiums including Boca Juniors’ La Bombonera, SC Freiburg’s Europa-Park Stadion, LA FC’s Banc of California Stadium, Juventus’ Allianz Stadium, CA Osasuna’s El Sadar Stadium, Real Valladolid CF’s Zorilla Stadium, Philips Sport Vereniging Eindhoven’s Philips Stadion, and Manchester City Womens’ Academy Stadium.

EA Sports will also continue to sponsor Match Officials in the Premier League, Emirates FA Cup, and across the English Football League through its partnership with the Professional Game Match Officials Limited (PGMOL), while sponsoring Match Officials in the Barclays Women's Super League, Barclays Women’s Championship, FA Women’s Continental Tyres League Cup and the Vitality Women’s FA Cup for the very first time.

EA Sports FIFA 23 is the only place fans can play on the world’s biggest stage in both the men’s and women’s FIFA World Cup tournaments, as well as in the iconic UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, CONMEBOL Libertadores, CONMEBOL Sudamericana, Premier League, LaLiga Santander, Bundesliga, Ligue 1, and Serie A, all in one game.

FIFA 23 is developed by EA Vancouver and EA Romania and will be available worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One on September 30. Early access for FIFA 23 Ultimate Edition begins on September 27, 2022.