Destiny Makes Over 500 Million Worldwide On Day One

Written by Brandon Hofer on September 10, 2014

News: Activision and Bungie have another smash hit on their hands with Destiny bringing in over half a billion dollars on its first day.

Destiny just launched yesterday, however, Activision has revealed they have already made more than 500 million worldwide with day one sales. This makes Destiny the biggest new video game franchise launch in history. There have been stories that it cost 500 million to get this franchise off the ground (not just for this one game as some have believed) and it appears that Bungie and Activision are already set to see a profit from that huge investment.

"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."

"Since the beginning, we've been confident that our investment and belief in Destiny would pay off. But not many people believed we'd be able to say it did so on day one," said Eric Hirshberg, CEO of Activision Publishing. "Destiny is officially the biggest new franchise launch in our industry's history. It's also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision's next billion dollar brand. Most importantly, it's just a great game which we can't stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie."

Bungie also recently revealed that they have an upgrade program in place for those who haven’t made the leap to the current generation of hardware. If you purchase the digital version for the Xbox 360 you can upgrade to the Xbox One version for free just like if you purchase the digital version on PS3 you can upgrade to PS4 for free. This offer is only around for a limited time though so be sure to jump on it while you can.

Did you pick up Destiny yesterday? If so, which version did you get? Let us know below.