Xbox 720 News: Xbox 720 could be named Xbox 8 in connection with the new OS, but it's probably just another trademark domain injunction. Xbox 720 lives on.
Take Xbox 720 and round it up to Xbox 8 and you've got the latest rumor in the long-running next Xbox name game. Microsoft put in a domain dispute for Xbox8.us and Xbox8.org along with XboxPhone.com, XboxTablet.com, XboxLiveTV.com and XboxCompanion.com, All six domain names, including the two Xbox 8 names, once belonging to ?Cheng Juan? of China, according to the National Arbitration Forum.
Xbox 8 is probably Microsoft protecting its trademark. We remember that the company once went after a high school student named Mike Rowe for the domain name MikeRoweSoft.com
. However, there's a small chance that this could be a big push for the company software giant to make the WIndows 8 platform truly universal among its products. Microsoft just announced that upgrading to the forthcoming operating system will cost just $39.99 until January 31. It also revealed a new iPad-rival, Microsoft Surface, complete with two flavors: Windows RT and Windows 8. Xbox 8 would be in very similar company.
Besides this new Xbox 8 name and the rumored Xbox 720 name, the system has been called by its codename, Durango. None of them seem to suit the brand, even though Xbox 720 makes the most sense given the Xbox 360 pattern. Maybe drop the 8 on its side and call it Xbox Infinite? Apple seems to be going away from the numbering convention, and, these days, Microsoft is one to follow Apple's lead.
We'll let you know what happens to the Xbox8.com domain name, as its still in the hands of a China-based resgitrant, and if the Xbox 8 or other newly acquired domains get use by their new owner, Microsoft.