EyeToy Released in North America @ Gaming Target

Written by Brian Vienneau on November 04, 2003

News: A wacky peripheral that's actually sold well? A true sign of the apocalypse...

Sony Computer Entertainment America has announced the official release of EyeToy, a new peripheral that uses special Уmotion-trackingФ technology to project a player's image onto the screen, allowing them to become the УstarФ of the game. The camera comes with 12 mini-games known as EyeToy: Play, which allow players to use their arms, legs and knees to take on miniature ninjas in Kung Foo, balance a soccer ball in Soccer Craze, and even wash windows in Wishi Washi.

While the idea might sound like it comes from Japan, that perceived haven of video game wackiness, EyeToy was actually developed by Sony Computer Entertainment Europe's London Studio. EyeToy is that novelty peripheral rarity -- it's actually been a big success in its native Europe, with 1 million sold in its first four months of release.

"EyeToy: Play will change the face of traditional gaming as we know it because of its universal appeal and innovative technology. It's easy and fun, so anyone and everyone will be able to pick it up and play," said Ami Blaire, director of product marketing for Sony Computer Entertainment America. "Based on its European success and the buzz already received in the US, we expect EyeToy to be one of this holiday's must-have products."

For more info on EyeToy, check out the official site.