One million stream Netflix on Xbox 360 @ Gaming Target

Written by Matt Swider on February 05, 2009

News: 1.5‭ ‬billion, with a B, minutes of movies and TV shows streamed.

Microsoft and Netflix are streaming us their lofty accomplishment of having one million Xbox Live Gold subscribers activate their Netflix account through the Xbox 360.

"Adding Netflix to our ever-growing library of 30,000 movies and TV shows makes Xbox 360 the best value in home entertainment," said John Schappert, corporate vice president of Interactive Entertainment, LIVE, Software and Services Business at Microsoft. "These families are getting more entertainment from Xbox 360 than from any other device connected to their TVs."

A total of 1.5 billion minutes of movies and TV shows have been streamed through the console, according to today's joint press release.

"Netflix continues to provide its 9.4 million subscribers unprecedented convenience, selection and value," said Netflix Chief Marketing Officer Leslie Kilgore. "With more than 100,000 titles on DVD and 12,000 movies and TV episodes available to watch instantly, there's no better way to enjoy movies than Netflix. As these strong results on Xbox demonstrate, Xbox LIVE is a terrific way for Netflix members to enjoy watching movies instantly on their TVs."

Not only that, the pay-per-download Xbox LIVE Video Marketplace hasn't seen a slowdown. From December 2008 to January 2009, the р la carte video downloading method reported a growth of 174 percent year over year.