PSP price drops to $170 @ Gaming Target

Written by John Scalzo on April 04, 2007

News: Sony's handheld beast is now a little more affordable.

Sony has announced that, effective yesterday, the suggested price of the PSP will drop to $169.99. The handheld, Sony's first, was previously available for $199.99.

УWe have always been passionate about making great entertainment accessible to everyone, and the new price for PSP, as well as the continued growth of the СGreatest Hits' library, reflect our ongoing commitment to supporting and expanding the PSP community,Ф said Jack Tretton, President and CEO, Sony Computer Entertainment America. УWe are pleased that we are able to engineer savings for the consumer at this stage of PSP's lifecycle, allowing more individuals to experience PSP for the first time. In particular, we have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend.Ф

With this announcement also comes the news that two titles that rank as some of the PSP's best, Daxter and Syphon Filter: Dark Mirror will join the PSP Greatest Hits program. Both games will now be available for the budget price of $19.99.

Sony has big plans for the future of the PSP along with touting Daxter developer Ready At Dawn as the next big thing. The company was recently tapped by Sony to bring God of War to the PSP.

УReady At Dawn couldn't be more pleased with our success bringing Daxter to the PSP platform last year, and now we have another opportunity to blow away expectations of what a developer can accomplish on a portable when Kratos hits the Сsmall screen' in God of War,Ф said Didier Malenfant, co-founder and President, Ready At Dawn Studios. УPSP is an ideal platform for us to work on because we have a high level of freedom to be creative, and we can deliver gameplay experiences that rival ones you'd get from a computer entertainment system.Ф

We'll have more on all the PSP-related happenings as they happen.