Skylanders figures outsold all other action-figure properties in U.S. and Europe in 2013

Written by Brandon Hofer on August 15, 2013

News: Activision’s Skylanders franchise keeps the momentum going in 2013 as they prepare for the launch of Skylanders Swap Force in October.

Activision revealed earlier today that the Skylanders franchise outsold all action-figure properties in the US and Europe year-to-date in 2013 and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales; and year-to-date in 2013, in both North America and Europe, Skylanders Giants was the #1 best selling console and hand held game overall in dollars.

“We began something very special with Skylanders, and the magic of bringing toys to life through a video game,” said Eric Hirshberg, CEO, Activision Publishing. “But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force comes out in October.”

We’ve known for some time that Skylanders has been incredibly successful for Activision and with Skylanders Swap Force it is going to be available on both current and next gen machines. Do you plan on picking it up when it hits store shelves? Tell us what you think below.